Warner Hotels

Proper Breaks

  • Stately Green

    Starting with an Italian Style Piazza guitar, the piece transitions to our WLH theme.

Bespoke music composition for Warner Leisure Hotels TVC.

We love a process which truly enables us to demonstrate the strength of bespoke composition. In this particular ad, as the viewer is guided through what they think is a Italian Piazza, the camera pans out to reveal a hotel closer to home than expected. The visual reveal is a key moment, carefully transitioning between two wildly different genres of music.

For the first stage, we composed a theme for the client to connect the reveal moment across multiple ads. This theme presents the Warner Leisure Hotels brand in audio form - consisting of classical strings played in an English “country garden” style. Befitting of their rather prestigious properties.

After establishing a theme, we composed new thematic material to represent a visit abroad, playing into the light misdirection seen in the first half of the film opposite.

The campaign consists of two TVCs and two radio ads, all implementing the successful formula.

  • Music Composition
  • WMP
  • Sync Supervisor
  • David Bass @ Wake The Town

Bespoke music composition for Warner Leisure Hotels TVC.

We love a process which truly enables us to demonstrate the strength of bespoke composition. In this particular ad, as the viewer is guided through what they think is a Italian Piazza, the camera pans out to reveal a hotel closer to home than expected. The visual reveal is a key moment, carefully transitioning between two wildly different genres of music.

For the first stage, we composed a theme for the client to connect the reveal moment across multiple ads. This theme presents the Warner Leisure Hotels brand in audio form - consisting of classical strings played in an English “country garden” style. Befitting of their rather prestigious properties.

After establishing a theme, we composed new thematic material to represent a visit abroad, playing into the light misdirection seen in the first half of the film opposite.

The campaign consists of two TVCs and two radio ads, all implementing the successful formula.

Supporting Audio


Credits


  • Music Composition: WMP
  • Sync Supervisor: David Bass @ Wake The Town

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