BT Sport

On-Screen Presentation

  • Titles Into Looping Bed

    Our title theme into a full monty looping bed. Gets the party started.

Audio branding for BT Sport’s “On-Screen Presentation”.

For each year of the sporting season, BT Sport transforms its audio identity; a full library of sound is woven through their branded content and provides continuity throughout their programming.

In tandem, 2019 beckoned a visual re-brand of the BT Group as a whole, which meant a further reconsideration of their sonic identity…

Departing from the fully electronic tracks of years previous, we spearheaded this re-invention by writing a high energy mash-up of hiphop, funk and soul. Said track was then used as a launching pad for all the deliverables, including idents, hold music, brand ‘chants’ in ad breaks and more. Percussive-laden hooks were the order of the day, with the WMP horn section used to full effect in order to create anthemic choruses and feel-good vibes.

The audio we created has been applied across all aspects of their programming, which can be seen in the assorted videos on this page.

  • Music Composition
  • WMP
  • Music Supervisor
  • Pete Kelly @ BT Sport
  • Bass Guitar, Guitar & Trumpet
  • Pete Yelland-Brown
  • Trombone & Keys
  • Will Featherby

Audio branding for BT Sport’s “On-Screen Presentation”.

For each year of the sporting season, BT Sport transforms its audio identity; a full library of sound is woven through their branded content and provides continuity throughout their programming.

In tandem, 2019 beckoned a visual re-brand of the BT Group as a whole, which meant a further reconsideration of their sonic identity…

Departing from the fully electronic tracks of years previous, we spearheaded this re-invention by writing a high energy mash-up of hiphop, funk and soul. Said track was then used as a launching pad for all the deliverables, including idents, hold music, brand ‘chants’ in ad breaks and more. Percussive-laden hooks were the order of the day, with the WMP horn section used to full effect in order to create anthemic choruses and feel-good vibes.

The audio we created has been applied across all aspects of their programming, which can be seen in the assorted videos on this page.

Supporting Audio


Credits


  • Music Composition: WMP
  • Music Supervisor: Pete Kelly @ BT Sport
  • Bass Guitar, Guitar & Trumpet: Pete Yelland-Brown
  • Trombone & Keys: Will Featherby

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