MyBuilder

If Homes Could Talk

  • Instrumental Version

    The live instruments and 1960s production in all their glory

Re-record of Delilah for MyBuilder’s TV and radio campaign

The ad’s creative concept was based around the idea that if homes could talk, they would recommend MyBuilder, and what better way to do so than in song?!

The Tom Jones hit Delilah had been chosen for its catchy melody and for the way the brand name fitted so beautifully into the chorus hook.

Our brief was to re-record the classic 60s hit and emulate its production style, so that the instrumental element of the song would hark back to the original as much as possible, while the vocals did something a bit different…

Our process involved transcribing the original track and producing a demo version with our own vocals and characters, so that the structure and delivery could be honed for all the different TV and radio versions, before then being recorded by a cast of voice actors.

Once this was all locked and approved, we called on the talent of Leeds’ finest to come in and play the instrumental parts for real, recording all of it in the mono style of the era, and producing a mix to match.

  • Music Production & Direction
  • Kamal Kamruddin @ WMP
  • Arranging
  • Ciaran Diston
  • Drums
  • Tom Hawthorn
  • Bass & Guitar
  • Conall Mulvenna
  • Keys
  • Will Featherby
  • Horns
  • Ciaran Diston, Pete Yelland-Brown & Will Featherby
  • Marimba & Glockenspiel
  • Pete Mitchell
  • Violins
  • Chloe Hayward, Mads Fitzgerald, Georgie Tilley, Chris Heron
  • Violas
  • Megan Jowett, Bianca Blezard
  • Cellos
  • Rose Gallaway, Cara Janes
  • Choir
  • Esther Colman & Marcus Groundwater
  • Additional Engineering
  • Will Jackson
  • Music Supervisor
  • John Connon @ Mr. Pape
  • Ad Agency
  • Wieden+Kennedy London
  • Sound Design & Vocal Recording
  • String & Tins

Re-record of Delilah for MyBuilder’s TV and radio campaign

The ad’s creative concept was based around the idea that if homes could talk, they would recommend MyBuilder, and what better way to do so than in song?!

The Tom Jones hit Delilah had been chosen for its catchy melody and for the way the brand name fitted so beautifully into the chorus hook.

Our brief was to re-record the classic 60s hit and emulate its production style, so that the instrumental element of the song would hark back to the original as much as possible, while the vocals did something a bit different…

Our process involved transcribing the original track and producing a demo version with our own vocals and characters, so that the structure and delivery could be honed for all the different TV and radio versions, before then being recorded by a cast of voice actors.

Once this was all locked and approved, we called on the talent of Leeds’ finest to come in and play the instrumental parts for real, recording all of it in the mono style of the era, and producing a mix to match.

Supporting Audio


Credits


  • Music Production & Direction: Kamal Kamruddin @ WMP
  • Arranging: Ciaran Diston
  • Drums: Tom Hawthorn
  • Bass & Guitar: Conall Mulvenna
  • Keys: Will Featherby
  • Horns: Ciaran Diston, Pete Yelland-Brown & Will Featherby
  • Marimba & Glockenspiel: Pete Mitchell
  • Violins: Chloe Hayward, Mads Fitzgerald, Georgie Tilley, Chris Heron
  • Violas: Megan Jowett, Bianca Blezard
  • Cellos: Rose Gallaway, Cara Janes
  • Choir: Esther Colman & Marcus Groundwater
  • Additional Engineering: Will Jackson
  • Music Supervisor: John Connon @ Mr. Pape
  • Ad Agency: Wieden+Kennedy London
  • Sound Design & Vocal Recording: String & Tins

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