Dreams

Sleepmotion

  • Slumber & Lightning

    Please remain lying down for the entire performance.

Bespoke composition to accompany the product launch of Dreams’ new ‘smart mattress’.

The challenge was to create a super modern piece that wouldn’t feel at all out of place on the likes of the latest apple product launch.

There was definitely a tongue-in-cheek side to this brief, with the visuals emulating the drama of an Apple or Samsung ad; the opening shot perhaps the biggest tease.

The combination of this self-awareness and a highly impressive product required that we create something which would be easily accessible as a standalone track whilst pushing experimentation even further. Wonderfully, this kind of genre we found really allows for a more playful arrangement and we massively enjoyed working the piece to punctuate humour and highlight the mattresses unbelievably cool features.

  • Music Composition
  • WMP
  • Sync Supervisor
  • Jak @ eclectic

Bespoke composition to accompany the product launch of Dreams’ new ‘smart mattress’.

The challenge was to create a super modern piece that wouldn’t feel at all out of place on the likes of the latest apple product launch.

There was definitely a tongue-in-cheek side to this brief, with the visuals emulating the drama of an Apple or Samsung ad; the opening shot perhaps the biggest tease.

The combination of this self-awareness and a highly impressive product required that we create something which would be easily accessible as a standalone track whilst pushing experimentation even further. Wonderfully, this kind of genre we found really allows for a more playful arrangement and we massively enjoyed working the piece to punctuate humour and highlight the mattresses unbelievably cool features.

Supporting Audio


Credits


  • Music Composition: WMP
  • Sync Supervisor: Jak @ eclectic

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