Ariel

Beat The Mud

Bespoke music composition and sound design for Ariel’s “Beat the Mud” TVC.

This large scale Ariel ad features competitors climbing, crawling running and sliding through a muddy assault course.

We were enlisted, by the wonderful folks at Adelphoi, to engage our sonic brains and concoct a high-energy, feel-good blend of music and sound design to accompany.

Our master songsmith, Peter Darling, and the production team at WMP collaborated to compose a piece with foot-stomping, heart-pounding rhythms. To elevate the audio further, we were tasked with assembling a dynamic layer of sound design to reflect the authentic experience of the athletes, rhythmically timed to the beat.

  • Bespoke Music Composition
  • Peter Darling and WMP
  • Sync Supervisor
  • Greg Moore at Adelphoi Music

Bespoke music composition and sound design for Ariel’s “Beat the Mud” TVC.

This large scale Ariel ad features competitors climbing, crawling running and sliding through a muddy assault course.

We were enlisted, by the wonderful folks at Adelphoi, to engage our sonic brains and concoct a high-energy, feel-good blend of music and sound design to accompany.

Our master songsmith, Peter Darling, and the production team at WMP collaborated to compose a piece with foot-stomping, heart-pounding rhythms. To elevate the audio further, we were tasked with assembling a dynamic layer of sound design to reflect the authentic experience of the athletes, rhythmically timed to the beat.

Credits


  • Bespoke Music Composition : Peter Darling and WMP
  • Sync Supervisor: Greg Moore at Adelphoi Music

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