Wilkinson Sword

Hydro

Online and on-demand ad for Wilkinson Sword Hydro.

The Hydro razor first featured in one-to-one combat with a lube-strip razor in a Superbowl ad early in 2016. The two razors have now reappeared in this alternative showdown, which turns into a different kind of battle…

We produced the sound design, music edit and overall mix to emphasise the difference between the clunky, clumsy and rusty lube-strip razor and the smooth, shiny and precise Hydro razor. The lube strip didn’t stand a chance.

  • Animation
  • Blue Zoo
  • Sound Design, Music Edit & Mix
  • WMP

Online and on-demand ad for Wilkinson Sword Hydro.

The Hydro razor first featured in one-to-one combat with a lube-strip razor in a Superbowl ad early in 2016. The two razors have now reappeared in this alternative showdown, which turns into a different kind of battle…

We produced the sound design, music edit and overall mix to emphasise the difference between the clunky, clumsy and rusty lube-strip razor and the smooth, shiny and precise Hydro razor. The lube strip didn’t stand a chance.

Credits


  • Animation: Blue Zoo
  • Sound Design, Music Edit & Mix: WMP

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