TUI

You In The Middle

  • Ain't Nobody Arrangement (60" Version)

    The 60-second version of our full orchestral arrangement of the track

Re-brand campaign for Thomson Holidays’ name-change to TUI

We were briefed by Woodwork Music to produce an arrangement of the classic R&B track ‘Ain’t Nobody’ by Rufus And Chaka Khan, with a nod to the style of the hit musical La La Land — which we did with as much reverence for both as we could muster! Our arrangement was then used on the set of the ad shoot for the dancers and leading lady to perform to.

The song was arranged, orchestrated and produced in-house at WMP, and was sung by the incredible Alice Higgins, who was directed to perform her vocals as if she was the one being breathlessly lifted and twirled through a magical journey of a holiday experience (which she did with outstanding skill and stamina).

As part of the campaign we also went on to arrange and produce a full-length version of the song for non-broadcast usage, as well additional original music in the same style for further TV usage elsewhere.

The ad first aired in October 2017 on every major UK TV station, and reached 63% of the UK adult population within a fortnight. TUI also agreed a 12-month sponsorship of the whole Sky One channel using a series of idents which also featured the track.

  • Arranging, Music Composition, Production
  • Kamal & Will @ WMP
  • Arranging
  • Conall Mulvenna
  • Vocals
  • Alice Higgins
  • Music Supervisor
  • Sam Phillips @ Woodwork Music
  • Director
  • Simon Ratigan
  • Agency
  • Y&R London
  • Post Production
  • The Mill

Re-brand campaign for Thomson Holidays’ name-change to TUI

We were briefed by Woodwork Music to produce an arrangement of the classic R&B track ‘Ain’t Nobody’ by Rufus And Chaka Khan, with a nod to the style of the hit musical La La Land — which we did with as much reverence for both as we could muster! Our arrangement was then used on the set of the ad shoot for the dancers and leading lady to perform to.

The song was arranged, orchestrated and produced in-house at WMP, and was sung by the incredible Alice Higgins, who was directed to perform her vocals as if she was the one being breathlessly lifted and twirled through a magical journey of a holiday experience (which she did with outstanding skill and stamina).

As part of the campaign we also went on to arrange and produce a full-length version of the song for non-broadcast usage, as well additional original music in the same style for further TV usage elsewhere.

The ad first aired in October 2017 on every major UK TV station, and reached 63% of the UK adult population within a fortnight. TUI also agreed a 12-month sponsorship of the whole Sky One channel using a series of idents which also featured the track.

Supporting Audio


Credits


  • Arranging, Music Composition, Production: Kamal & Will @ WMP
  • Arranging: Conall Mulvenna
  • Vocals: Alice Higgins
  • Music Supervisor: Sam Phillips @ Woodwork Music
  • Director: Simon Ratigan
  • Agency: Y&R London
  • Post Production: The Mill

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