SouthEastern

Off Is Good

  • Momentum

    A warm blend of instrumentation, with a journey-like progression and a subtle ebb and flow.

On-demand and online ad for SouthEastern Railway, promoting their off-peak rail fares.

We we approached by director Nicholas Bentley to provide a full audio treatment for this project, including music composition, sound design, voiceover and mix. The overall brief was to tie together all the possibilities that ‘going off-peak’ can afford in a way that felt natural and journey-like.

For the voiceover, we collaborated with Leeds-based spoken word artist Katie Dowds, who brought her effortless style to the piece. The music and sound design were then crafted to underpin everything, subtly resembling the gathering momentum of a train without being obvious or clichéd.

  • Music Composition, Sound Design & Broadcast Mix
  • WMP
  • Voiceover Artist
  • Katie Dowds
  • Director
  • Nicholas Bentley
  • Creative Direction / Production
  • And Now For
  • Production Partner
  • Locate Productions
  • Ad Agency
  • Elmwood

On-demand and online ad for SouthEastern Railway, promoting their off-peak rail fares.

We we approached by director Nicholas Bentley to provide a full audio treatment for this project, including music composition, sound design, voiceover and mix. The overall brief was to tie together all the possibilities that ‘going off-peak’ can afford in a way that felt natural and journey-like.

For the voiceover, we collaborated with Leeds-based spoken word artist Katie Dowds, who brought her effortless style to the piece. The music and sound design were then crafted to underpin everything, subtly resembling the gathering momentum of a train without being obvious or clichéd.

Supporting Audio


Credits


  • Music Composition, Sound Design & Broadcast Mix: WMP
  • Voiceover Artist: Katie Dowds
  • Director: Nicholas Bentley
  • Creative Direction / Production: And Now For
  • Production Partner: Locate Productions
  • Ad Agency: Elmwood

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