Maggi

Fusian Noodles

  • Music Composition

    An electronic pop track with modern beats, synth-based hooks and subtle Asian influences.

Commercial for Maggi to launch their new ‘Fusian’ range of instant noodles.

Maggi commissioned this TVC (which is targeted at young adults) to promote the latest addition to their range of sauces, soups and seasonings.

We brought in our expertise to communicate the Asian origin of the product without resorting to the same old tropes. The combination of a bespoke modern R&B-influenced track with a fusion of far-Eastern flavours and a catchy hook works together to drive the playful ad forwards.

  • Music Composition
  • Will Featherby @ WMP
  • Music Production Company
  • Adelphoi Music
  • Sync Supervisor
  • Jeremy Newton

Commercial for Maggi to launch their new ‘Fusian’ range of instant noodles.

Maggi commissioned this TVC (which is targeted at young adults) to promote the latest addition to their range of sauces, soups and seasonings.

We brought in our expertise to communicate the Asian origin of the product without resorting to the same old tropes. The combination of a bespoke modern R&B-influenced track with a fusion of far-Eastern flavours and a catchy hook works together to drive the playful ad forwards.

Supporting Audio


Credits


  • Music Composition: Will Featherby @ WMP
  • Music Production Company: Adelphoi Music
  • Sync Supervisor : Jeremy Newton

Back to projects