Listerine

Feel Every Smile

  • In The Heart

    Full version of the track. Available on iTunes.

Short film showcasing Listerine’s app that helps blind people ‘feel a smile’.

Listerine have developed a mobile app that uses facial recognition technology to help blind people know when someone is smiling at them. The heart warming short film directed by Oscar nominated Lucy Walker shows people experiencing the app for the first time. The film is part of Listerine’s new ‘Advanced White’ campaign and quickly went viral on social media when it was launched in August 2015.

WMP were asked to compose a simple emotive piano piece that would accompany this thought provoking film. ‘The Smile Detector App’ is available to download.

Articles online about the project include:

M&M Global
The Drum
Marketing Week

The final track can also be purchased on iTunes.

  • Music Composition
  • Ben McAvoy and Peter Yelland-Brown @ WMP
  • Publisher
  • Wake the Town
  • Agency
  • JWT
  • Director
  • Lucy Walker

Short film showcasing Listerine’s app that helps blind people ‘feel a smile’.

Listerine have developed a mobile app that uses facial recognition technology to help blind people know when someone is smiling at them. The heart warming short film directed by Oscar nominated Lucy Walker shows people experiencing the app for the first time. The film is part of Listerine’s new ‘Advanced White’ campaign and quickly went viral on social media when it was launched in August 2015.

WMP were asked to compose a simple emotive piano piece that would accompany this thought provoking film. ‘The Smile Detector App’ is available to download.

Articles online about the project include:

M&M Global
The Drum
Marketing Week

The final track can also be purchased on iTunes.

Supporting Audio


Credits


  • Music Composition: Ben McAvoy and Peter Yelland-Brown @ WMP
  • Publisher: Wake the Town
  • Agency: JWT
  • Director: Lucy Walker

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