Lacoste

Eau du Parfum Légère

Worldwide TVC for Lacoste Pour Femme perfume, accompanied by a commercial single release.

This project somewhat flipped the usual process of syncing a commercial track to an ad on its head. Instead of starting with a finished full-length track and cutting it down to fit the ad, we began by writing the song to the picture, reimagined for the shorter 15-second version and afterwards extended it into a 3-minute single for commercial release. Whilst still maintaining a strong continuity between the different versions, this process allowed each one to be subtly different and crafted uniquely to its purpose.

By the time we were approached to write for the ad, the directors had tried a lot of existing tracks on the film, none of which were quite striking the balance they were looking for. They wanted the music to reflect the personality of the protagonist, just as the film was doing; juxtaposing her vulnerable and introspective side with her unexpected and daring side. By providing our bespoke approach we were able to find that balance right off the bat and create a track that helped to tell the story of the visuals rather than one that was trying to tell a story of its own.

As ever there was strong in-house WMP collaboration on this (at one point the lyrics, harmony and topline were being written in one room, and the beats were simultaneously being produced in another, with ideas flying back and forth) but we also collaborated closely with Cavendish Music throughout the project. Cavendish not only supervised the project and developed the release strategy for the single, but it was also they who brought in London-based artist LL to provide the final vocals, which we recorded at their studio in King’s Cross. Truly a team effort.

The single Circles is available on iTunes, Amazon and Spotify, published by Cavendish Music.

  • Songwriting & Production
  • WMP
  • Lead Vocal
  • LL
  • Music Supervisor
  • Joseph Cullen @ Cavendish Music
  • Vocal Recording Engineer
  • Taz Mattar @ Cavendish Music
  • Additional Music Supervision
  • Platinum Rye
  • Ad Agency
  • Grey London

Worldwide TVC for Lacoste Pour Femme perfume, accompanied by a commercial single release.

This project somewhat flipped the usual process of syncing a commercial track to an ad on its head. Instead of starting with a finished full-length track and cutting it down to fit the ad, we began by writing the song to the picture, reimagined for the shorter 15-second version and afterwards extended it into a 3-minute single for commercial release. Whilst still maintaining a strong continuity between the different versions, this process allowed each one to be subtly different and crafted uniquely to its purpose.

By the time we were approached to write for the ad, the directors had tried a lot of existing tracks on the film, none of which were quite striking the balance they were looking for. They wanted the music to reflect the personality of the protagonist, just as the film was doing; juxtaposing her vulnerable and introspective side with her unexpected and daring side. By providing our bespoke approach we were able to find that balance right off the bat and create a track that helped to tell the story of the visuals rather than one that was trying to tell a story of its own.

As ever there was strong in-house WMP collaboration on this (at one point the lyrics, harmony and topline were being written in one room, and the beats were simultaneously being produced in another, with ideas flying back and forth) but we also collaborated closely with Cavendish Music throughout the project. Cavendish not only supervised the project and developed the release strategy for the single, but it was also they who brought in London-based artist LL to provide the final vocals, which we recorded at their studio in King’s Cross. Truly a team effort.

The single Circles is available on iTunes, Amazon and Spotify, published by Cavendish Music.

Credits


  • Songwriting & Production: WMP
  • Lead Vocal: LL
  • Music Supervisor: Joseph Cullen @ Cavendish Music
  • Vocal Recording Engineer: Taz Mattar @ Cavendish Music
  • Additional Music Supervision: Platinum Rye
  • Ad Agency: Grey London

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