Dove

Journey To Strength

  • Journey To Strength

    A simple, evocative and yet powerful and motivating soundtrack

A series of adverts for Dove Men Australia as part of the international ‘Strength To Care’ campaign, featuring Australian rugby player David Pocock.

As soon as we saw the initial edits we knew that this would be a special project, and something that demanded something special from the soundtrack to complement David Pocock’s awesome personality and passion. After researching his story and discovering the things he stands for and how strongly he feels about them, we used this as a launchpad to begin coming up with thematic ideas.

We knew that getting the right tone would be essential, capturing the sensitivity and strength at the same time. Using piano as the focus of the composition, we added strings and subtle synths to build and grow the texture, keeping the piece strong but restrained.

This was one of those incredibly powerful projects where the films are good, the story is good, the sync supervisor is awesome and the agency are fully on board, enthusiastic and excited with the music direction from a very early stage. We’re pretty sure these are some of the reasons that this series of films went on to win two Spikes Asia awards!

  • Music Composition
  • WMP
  • Sync Supervisor
  • Lisa James @ Big Sync
  • Production Company
  • Milkmoney

A series of adverts for Dove Men Australia as part of the international ‘Strength To Care’ campaign, featuring Australian rugby player David Pocock.

As soon as we saw the initial edits we knew that this would be a special project, and something that demanded something special from the soundtrack to complement David Pocock’s awesome personality and passion. After researching his story and discovering the things he stands for and how strongly he feels about them, we used this as a launchpad to begin coming up with thematic ideas.

We knew that getting the right tone would be essential, capturing the sensitivity and strength at the same time. Using piano as the focus of the composition, we added strings and subtle synths to build and grow the texture, keeping the piece strong but restrained.

This was one of those incredibly powerful projects where the films are good, the story is good, the sync supervisor is awesome and the agency are fully on board, enthusiastic and excited with the music direction from a very early stage. We’re pretty sure these are some of the reasons that this series of films went on to win two Spikes Asia awards!

Supporting Audio


Credits


  • Music Composition: WMP
  • Sync Supervisor: Lisa James @ Big Sync
  • Production Company : Milkmoney

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