Covergirl

Focus

Bespoke music and sound design for Covergirl’s #IAmWhatIMakeUp campaign, in collaboration with Woodwork Music

The spot features fitness trainer Massy Arias, whose ‘me-time’ is all about controlled strength, introverted energy, and absolute focus. So the versatility and flow of a raw and close-miked cello was perfect for this film’s music, accentuating her power and poise, and providing a beautiful balance of both grit and serenity.

We also created the sound design in-house, in tandem with the music composition. It combines the raw and real sounds of training in a gym with tailored hyperreal effects to build a visceral and intimate atmosphere.

Big thanks to Rose Gallaway for performing the cello parts to the film with such incredible deftness and skill.

  • Music Composition
  • WMP
  • Cello
  • Rose Gallaway
  • Sound Design
  • WMP
  • Sync Supervision
  • Andy Oskwarek @ Woodwork Music
  • Ad Agency
  • Droga5 New York

Bespoke music and sound design for Covergirl’s #IAmWhatIMakeUp campaign, in collaboration with Woodwork Music

The spot features fitness trainer Massy Arias, whose ‘me-time’ is all about controlled strength, introverted energy, and absolute focus. So the versatility and flow of a raw and close-miked cello was perfect for this film’s music, accentuating her power and poise, and providing a beautiful balance of both grit and serenity.

We also created the sound design in-house, in tandem with the music composition. It combines the raw and real sounds of training in a gym with tailored hyperreal effects to build a visceral and intimate atmosphere.

Big thanks to Rose Gallaway for performing the cello parts to the film with such incredible deftness and skill.

Credits


  • Music Composition: WMP
  • Cello: Rose Gallaway
  • Sound Design: WMP
  • Sync Supervision: Andy Oskwarek @ Woodwork Music
  • Ad Agency: Droga5 New York

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