Cif

Fairytales

  • Cif - Sleeping Beauty

    The full-length 'Sleeping Beauty' composition.

Worldwide broadcast campaign for Unilever and Cif.

WMP were commissioned by Big Sync and DLKW Lowe to create the magical soundtrack to a series of television spots for Cif, including an original ‘Cif Theme’.

There are three elements to the main orchestral theme… a suspenseful, tension-building opening that is different for each version of the advert, moving into a crescendo when we first see the Cif product, and then flowing into the main Cif Theme for the ending.

With an excellent voiceover by Michael Gambon and brilliant animation directed by Jamie Lancaster at The Mill+, we really wanted to add to the films by putting across the charm, elegance and make-believe of the animation.

  • Music Composition
  • WMP
  • Sync
  • Big Sync Music
  • Agency
  • DLKW Lowe
  • Animation
  • The Mill+
  • Post
  • 750mph
  • Client
  • Unilever / Cif

Worldwide broadcast campaign for Unilever and Cif.

WMP were commissioned by Big Sync and DLKW Lowe to create the magical soundtrack to a series of television spots for Cif, including an original ‘Cif Theme’.

There are three elements to the main orchestral theme… a suspenseful, tension-building opening that is different for each version of the advert, moving into a crescendo when we first see the Cif product, and then flowing into the main Cif Theme for the ending.

With an excellent voiceover by Michael Gambon and brilliant animation directed by Jamie Lancaster at The Mill+, we really wanted to add to the films by putting across the charm, elegance and make-believe of the animation.

Supporting Audio


Credits


  • Music Composition: WMP
  • Sync: Big Sync Music
  • Agency: DLKW Lowe
  • Animation: The Mill+
  • Post: 750mph
  • Client: Unilever / Cif

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