We have been talking to the guys at Campaign magazine about our thoughts surrounding context and how this affects everything we do.
This has been a topic that has been discussed many times at WMP HQ so it has been great to write and publish an article with our thoughts.
The print issue was published in January and features an advert for the campaign and a piece by Ben McAvoy and Kamal Kamruddin. The full article can also be viewed online here.
Watch this space for more on our #contextiseverything campaign and keep an eye out on WMP’s instagram.